Carl Sjöström

Viti Solutions are two independent advisory firms based in the UK and Sweden that work internationally with all aspects linked to reward, both directly with clients and as a partner to other independent advisors and firms like Ispahani Advisory.




Carl Sjöström represents Viti Solutions and over his 25+ years advising companies’ boards and management, Carl’s work has spanned almost every industry, all types of ownership and he has advised clients across most of Europe, as well as large parts of North America, Asia and Africa.

Carl has lived and worked in Sweden, the UK, the US, Hong Kong and France. With a focus on compensation and performance, Carl is a frequent speaker and commentator on topics like strategy, executive pay and corporate governance from an international perspective.


Carl has worked on most reward issues, but has a particular focus on the relationships between ownership, corporate governance, performance and compensation, how these evolve from corporate and compensation strategies and how to navigate and explain it all with an international perspective. His success as an advisor is rooted in his broad experience working with management, boards and owners with diverse circumstances and problems, understanding fundamental and intricate business issues and helping to find simple solutions in complex settings.


Carl’s clients are spread all over Europe and across different sectors, including technology, financial services, energy, real estate, advisory, shipping and life sciences.


Carl started Viti Solutions in the UK in 2015 and the Swedish Viti Solutions in 2018. Prior to Viti Solutions he was at Hay Group as Managing Director, European head of the reward advisory business. Prior to joining Hay Group, he was Vice President andGlobal Head of Compensation & Benefits, member of the Global HR Leadership Team, at Ericsson, based in his native Sweden.


Carl began his career advising banks and investment management companies on levels of compensation with McLagan Partners, based in the U.K., the U.S. and Hong Kong. He then moved into executive compensation on joining Arthur Andersen in the U.K.. In-between Andersen and Ericsson he was a partner in the U.K. executive compensation practices of Deloitte and KPMG.


Carl has an undergraduate business degree from the University of Buckingham and master and doctorate business degrees from Oxford University.